{"id":12316,"date":"2025-02-25T10:50:38","date_gmt":"2025-02-25T15:50:38","guid":{"rendered":"https:\/\/avispl.com\/mx\/?post_type=case-study&#038;p=12316"},"modified":"2025-02-25T10:50:39","modified_gmt":"2025-02-25T15:50:39","slug":"pitfire-pizza-case-study","status":"publish","type":"case-study","link":"https:\/\/avispl.mx\/en\/resources\/case-studies\/pitfire-pizza-case-study\/","title":{"rendered":"Pitfire Pizza case study"},"content":{"rendered":"\n<section class=\"hero page-block hero--x-small\">\n    \n                        <div class=\"hero__content\">\n                <div class=\"container\">\n                                                               <h1 data-splitting=\"words\">Pitfire Pizza case study<\/h1>\n                    \n                                            <div class=\"hero__content__text\"><p>New restaurant in Dubai Hills Business Park, UAE<\/p>\n<\/p>\n                    \n                    \n                    <button class=\"hero__scroll scroll-btn scroll-btn--o scroll-to-main\"\n\t\t\t\t        aria-label=\"Scroll to bottom of the hero section\"\n\t\t\t\t        title=\"Scroll to bottom of the hero section\">\n\t\t\t\t\t    <span class=\"sr-only\">Scroll to bottom of the hero section<\/span>\n\t\t\t\t\t<\/button>\n                <\/div>\n            <\/div>\n            <\/section>\n<div id=\"main-content\"><\/div>\n\n\n\n<section class=\"intro-image-text page-block intro-image-text--sky intro-image-text--no-grid\" role=\"region\">\n\t<span class=\"intro-image-text__bg\"><span class=\"intro-image-text__bg__inner\"><\/span><\/span>\n\t<div class=\"container\">\n\t\t<div class=\"intro-image-text__image\">\n\t\t    <img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1200\" src=\"https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-Pizza.webp\" class=\"attachment-full size-full\" alt=\"AVI-SPL Pitfire Pizza\" srcset=\"https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-Pizza.webp 1800w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-Pizza-300x200.webp 300w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-Pizza-1024x683.webp 1024w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-Pizza-768x512.webp 768w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-Pizza-1536x1024.webp 1536w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-Pizza-125x83.webp 125w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/>\t\t<\/div>\n\n\t\t<div class=\"intro-image-text__text\">\n                        \t<h3 class=\"h3\">Creating a unique dining experience with custom audio<\/h3>\n                                    \t<div class=\"body-content\">\n                \t<p>To create a truly unique dining experience, the project aimed for a sophisticated audio system with five independently controlled zones throughout the restaurant. This allows for tailored soundscapes in different areas, ensuring a perfect ambiance for every occasion.<\/p>\n<p>AVI-SPL installed a comprehensive audio setup featuring 29 sleek, black Fulcrum 5.25\u201d coaxial speakers and 4 powerful 12\u201d subwoofers. These seamlessly integrated into the venue\u2019s specially designed rafters, complementing the overall aesthetic.<\/p>\n<p>For seamless operation and flexibility, a QSC core system was also integrated. This system links the audio system with the network and fire alarm systems. Staff can easily control it via wall-mounted panels or any Bluetooth-connected device.<\/p>\n                <\/div>\n                        \n        <\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"content page-block page-block--padding-no-bottom\" role=\"region\">\n\t<div class=\"container\">\n\t\t<div class=\"body-content\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/Pitfire-Pizza-Audio-Zoning.jpg\" alt=\"Pitfire Pizza Audio Zoning\" width=\"1287\" height=\"722\" class=\"aligncenter size-full wp-image-12319\" srcset=\"https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/Pitfire-Pizza-Audio-Zoning.jpg 1287w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/Pitfire-Pizza-Audio-Zoning-300x168.jpg 300w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/Pitfire-Pizza-Audio-Zoning-1024x574.jpg 1024w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/Pitfire-Pizza-Audio-Zoning-768x431.jpg 768w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/Pitfire-Pizza-Audio-Zoning-125x70.jpg 125w\" sizes=\"auto, (max-width: 1287px) 100vw, 1287px\" \/>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"content page-block\" role=\"region\">\n\t<div class=\"container\">\n\t\t<div class=\"body-content\">\n\t\t\t<h3>Flexible audio control supports a welcoming environment<\/h3>\n<p style=\"border-color: #065BA5 !important; margin: 20px 0 30px; border-left: 5px solid; padding-left: 20px;\">Nick Hartshorn, Business Development Manager at AVI-SPL Middle East, expressed, \u201cCreating this sophisticated and adaptable audio environment involved detailed consultations with Bill Johnson, the owner, to understand his vision and specific requirements. The expert installation and calibration of the audio equipment ensured optimal sound distribution across the different zones. The QSC core system, integrated with networking capabilities and a fire alarm system, provided both safety and ease of control. The system\u2019s operability from wall plates and remotely via Bluetooth allowed staff to manage the audio environment based on varying crowd sizes and event types.\u201d<\/p>\n<p>Each zone allows for different audio settings across various sections of the restaurant, enhancing the dining experience. The entrance area can play energizing, welcoming music, while the dining area can maintain a softer, more intimate ambiance. The flexibility for staff to control the system from fixed wall plates or mobile devices allows for immediate adjustments, crucial during events or peak dining times. The integration of high-quality speakers and subwoofers with advanced control systems has proven reliable during peak operations, ensuring continuous quality without disruptions.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n\n<section    class=\"gallery-slider page-block\"\n    role=\"region\"\n    aria-labelledby=\"gallery-slider-heading\"\n    aria-roledescription=\"carousel\">\n\n    <div class=\"container\">\n        <div class=\"gallery-slider__header\">\n        \t<div class=\"gallery-slider__header__text\">\n\t        \t\n\t            \t        <\/div>\n\n                    <\/div>\n\n                    <div class=\"gallery-slider__slider swiper\" aria-live=\"polite\">\n                <div class=\"swiper-wrapper\">\n                                           <div class=\"swiper-slide\">\n                            <div class=\"swiper-slide__img\">\n                                <img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1200\" src=\"https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-72.webp\" class=\"attachment-full size-full\" alt=\"AVI-SPL-Pitfire Audio Zoning\" srcset=\"https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-72.webp 1800w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-72-300x200.webp 300w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-72-1024x683.webp 1024w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-72-768x512.webp 768w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-72-1536x1024.webp 1536w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-72-125x83.webp 125w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/>                                                                     <a\n                                        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srcset=\"https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-14.png 1800w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-14-300x200.png 300w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-14-1024x683.png 1024w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-14-768x512.png 768w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-14-1536x1024.png 1536w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-14-125x83.png 125w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/>                                                                     <a\n                                        data-fancybox=\"gallery-slider\"\n                                        data-caption=\"\"\n                                        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https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-19-300x200.png 300w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-19-1024x683.png 1024w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-19-768x512.png 768w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-19-1536x1024.png 1536w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-19-125x83.png 125w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/>                                                                     <a\n                                        data-fancybox=\"gallery-slider\"\n                                        data-caption=\"\"\n                                        href=\"https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-19.png\"\n                                        aria-label=\"Open image gallery\"\n        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https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-27-768x512.png 768w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-27-1536x1024.png 1536w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-27-125x83.png 125w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/>                                                                     <a\n                                        data-fancybox=\"gallery-slider\"\n                                        data-caption=\"\"\n                                        href=\"https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-27.png\"\n                                        aria-label=\"Open image gallery\"\n                                        role=\"button\">\n                                    <\/a>\n                                \n                            <\/div>\n\n\t\t\t\t\t\t\t                        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https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-39-125x83.png 125w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/>                                                                     <a\n                                        data-fancybox=\"gallery-slider\"\n                                        data-caption=\"\"\n                                        href=\"https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-39.png\"\n                                        aria-label=\"Open image gallery\"\n                                        role=\"button\">\n                                    <\/a>\n                                \n                            <\/div>\n\n\t\t\t\t\t\t\t                        <\/div>\n                                            <div class=\"swiper-slide\">\n                            <div class=\"swiper-slide__img\">\n                                <img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1200\" src=\"https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-46.png\" class=\"attachment-full size-full\" alt=\"AVI-SPL-Pitfire Audio Zoning\" srcset=\"https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-46.png 1800w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-46-300x200.png 300w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-46-1024x683.png 1024w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-46-768x512.png 768w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-46-1536x1024.png 1536w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-46-125x83.png 125w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/>                                                                     <a\n                              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srcset=\"https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-66.png 1800w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-66-300x200.png 300w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-66-1024x683.png 1024w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-66-768x512.png 768w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-66-1536x1024.png 1536w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-66-125x83.png 125w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/>                                                                     <a\n                                        data-fancybox=\"gallery-slider\"\n                                        data-caption=\"\"\n                                        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https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-69-300x200.png 300w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-69-1024x683.png 1024w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-69-768x512.png 768w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-69-1536x1024.png 1536w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-69-125x83.png 125w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/>                                                                     <a\n                                        data-fancybox=\"gallery-slider\"\n                                        data-caption=\"\"\n                                        href=\"https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/02\/AVI-SPL-Pitfire-DH-69.png\"\n                                        aria-label=\"Open image gallery\"\n                                        role=\"button\">\n                                    <\/a>\n                                \n                            <\/div>\n\n\t\t\t\t\t\t\t                        <\/div>\n                                    <\/div>\n            <\/div>\n\n            <div class=\"base-slider__footer\">\n            \t <div class=\"swiper-buttons swiper-buttons--w\">\n                    <button class=\"swiper-button-prev\" aria-label=\"Previous Slide\"><\/button>\n                    <button class=\"swiper-button-next\" aria-label=\"Next Slide\"><\/button>\n                <\/div>\n\n            \t<div class=\"swiper-pagination swiper-pagination--w\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<section class=\"content page-block\" role=\"region\">\n\t<div class=\"container\">\n\t\t<div class=\"body-content\">\n\t\t\t<h3>Challenges and solutions<\/h3>\n<p>The project faced two primary challenges: a quick turnaround due to the venue\u2019s scheduled opening on March 2 2024 and achieving optimal audio balance, especially considering the varying capacity levels the venue would experience. AVI-SPL tackled these challenges with strong project management, deploying an experienced team that excelled in fast- track project delivery. This ensured that every phase, from procurement through testing, was expedited without compromising quality.<\/p>\n<p>Expert acoustic engineering involved close collaboration with Johnson and his team to initially set the audio environment. Further refinement was achieved by engaging Val Gilbert from Fulcrum, the manufacturer of the speakers. This collaborative effort was crucial in adjusting the sound system to be highly responsive to changes in venue capacity, ensuring optimal sound distribution and clarity at all times.<\/p>\n<p style=\"border-color: #065BA5 !important; margin: 20px 0 30px; border-left: 5px solid; padding-left: 20px;\">Hartshorn further expressed, \u201cThe project culminated in a state-of-the-art audio system installation that not only met but exceeded the expectations set forth by PitFire Pizza. The newly installed system provides precise control over audio levels across different zones of the restaurant, enhancing the ambiance and overall customer experience. This tailored audio environment supports varying dynamics, from lively dinner rushes to quieter, intimate dining experiences, making it adaptable to any situation.\u201d<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"testimonial-carousel page-block\" role=\"region\">\n\t<div class=\"container\">\n                    <div class=\"testimonial-carousel__slider swiper\">\n            \t<div class=\"swiper-wrapper\">\n\t                \t                    <div class=\"swiper-slide quote-slide\">\n\n\t                       <p class=\"quote-slide__quote\">The audio system has truly elevated the atmosphere of our Dubai Hills location. Our customers are loving the new vibe, and we\u2019ve noticed they tend to stay longer and enjoy their time more. AVI-SPL didn\u2019t just install a sound system; they enhanced our entire sensory experience. The flexible audio zones allow us to host multiple events from sports nights, to corporate celebrations, give extra focus in certain areas around the venue simultaneously without any disruption, which is fantastic for our business.<\/p>\n\t                       <div class=\"quote-slide__footer\">\n\t                       \t\t<p class=\"quote-slide__footer__name\">Bill Johnson<\/p>\t                       \t\t<p class=\"quote-slide__footer__bio\">Owner, Pitfire Pizza<\/p>\t                       <\/div>\n\n\t                    <\/div>\n\t                \t            <\/div>\n            <\/div>\n\n\n            <div class=\"base-slider__footer\">\n                <div class=\"swiper-buttons swiper-buttons--w\">\n                    <button class=\"swiper-button-prev\" aria-label=\"Previous Slide\"><\/button>\n                    <button class=\"swiper-button-next\" aria-label=\"Next Slide\"><\/button>\n                <\/div>\n\n                <div class=\"swiper-pagination swiper-pagination--w\"><\/div>\n            <\/div>\n        \t<\/div>\n<\/section>\n\n\n\n\n\n\n","protected":false},"featured_media":12317,"template":"","class_list":["post-12316","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PitFire Pizza case study AVI-SPL<\/title>\n<meta name=\"description\" content=\"AVI-SPL designed and installed the audio system for award-winning artisan pizza chain PITFIRE Pizza&#039;s seventh location in Dubai, UAE.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/avispl.mx\/en\/resources\/case-studies\/pitfire-pizza-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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