{"id":4053,"date":"2020-07-15T09:30:59","date_gmt":"2020-07-15T08:30:59","guid":{"rendered":"https:\/\/avispl.com\/mx\/?post_type=case-study&#038;p=4053"},"modified":"2025-02-17T10:44:50","modified_gmt":"2025-02-17T15:44:50","slug":"truepoint","status":"publish","type":"case-study","link":"https:\/\/avispl.mx\/en\/resources\/case-studies\/truepoint\/","title":{"rendered":"Truepoint Case Study"},"content":{"rendered":"\n<section class=\"hero page-block hero--x-small\">\n    \n                        <div class=\"hero__content\">\n                <div class=\"container\">\n                                                               <h1 data-splitting=\"words\">Truepoint Case Study<\/h1>\n                    \n                    \n                    \n                    <button class=\"hero__scroll scroll-btn scroll-btn--o scroll-to-main\"\n\t\t\t\t        aria-label=\"Scroll to bottom of the hero section\"\n\t\t\t\t        title=\"Scroll to bottom of the hero section\">\n\t\t\t\t\t    <span class=\"sr-only\">Scroll to bottom of the hero section<\/span>\n\t\t\t\t\t<\/button>\n                <\/div>\n            <\/div>\n            <\/section>\n<div id=\"main-content\"><\/div>\n\n\n\n<section    class=\"image-text-columns page-block image-text-columns--grid-icon\"\n    role=\"region\"\n    aria-labelledby=\"image-text-columns-heading\">\n\n\t<div class=\"container\">\n        \n        <div class=\"image-text-columns__image\">\n\t\t    <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/01\/AVI-Truepoint-web-front-desk-2.jpg\" class=\"attachment-full size-full\" alt=\"Modern office reception: curved desk, beige\/dark blue; Truepoint on wall. Bright lights, large windows to conference room, green plants.\" srcset=\"https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/01\/AVI-Truepoint-web-front-desk-2.jpg 1200w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/01\/AVI-Truepoint-web-front-desk-2-300x200.jpg 300w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/01\/AVI-Truepoint-web-front-desk-2-1024x683.jpg 1024w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/01\/AVI-Truepoint-web-front-desk-2-768x512.jpg 768w, https:\/\/avispl.mx\/wp-content\/uploads\/sites\/10\/2025\/01\/AVI-Truepoint-web-front-desk-2-125x83.jpg 125w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t<\/div>\n\n\n                    <div class=\"image-text-columns__cols\">\n                                    <div class=\"text-col\">\n                        <h4 class=\"h6\">Organization<\/h4>\n                        <p><p>Truepoint<\/p>\n<\/p>\n                    <\/div>\n                                    <div class=\"text-col\">\n                        <h4 class=\"h6\">Location<\/h4>\n                        <p><p>Cincinatti, OH<\/p>\n<\/p>\n                    <\/div>\n                                    <div class=\"text-col\">\n                        <h4 class=\"h6\">Market<\/h4>\n                        <p><p>Enterprise<\/p>\n<\/p>\n                    <\/div>\n                                    <div class=\"text-col\">\n                        <h4 class=\"h6\">Solutions<\/h4>\n                        <p><p>Professional Services<\/p>\n<\/p>\n                    <\/div>\n                            <\/div>\n        \t<\/div>\n<\/section>\n\n\n\n<section class=\"content page-block page-block--padding-no-bottom\" role=\"region\">\n\t<div class=\"container\">\n\t\t<div class=\"body-content\">\n\t\t\t<h3>Mission: Engage clients with a personalized experience<\/h3>\n<p>Wealth management company Truepoint has been growing its team to provide better client service. In the process, it was outgrowing its headquarters, where similar meeting rooms were beset with outdated technology. When leaders found a suitable new home \u2014 a blank slate they could tailor to their needs (and still in Cincinnati) \u2014 they wanted it to foster a seamless interactive experience between client and advisor.<\/p>\n<p>\u201cOur challenge was to figure out how we want to share ideas internally and how we can best collaborate digitally with our clients,\u201d says Steve Condon, Truepoint president and principal. \u201cThat\u2019s something our old space wasn\u2019t set up to do.\u201d<\/p>\n<p>Truepoint specializes in financial advisory services like investment management, estate planning, and tax planning \u2013 all of which are enhanced by face-to-face interactions with clients. As this project got underway, the company was already emphasizing a personalized approach to its clients, one that focuses on their life goals and how to achieve them.<\/p>\n<p>That kind of approach would be enhanced with technology solutions that promote a collaborative environment for people gathering in the new headquarters and for those needing to participate from remote locations.<\/p>\n<p>\u201cIt was important to us that our office space support daily collaboration and the personal relationships we form with clients,\u201d says Condon.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"content page-block\" role=\"region\">\n\t<div class=\"container\">\n\t\t<div class=\"body-content\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"video page-block video--template-3 video--template-3-cobalt\">\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"video__wrap\" data-id=\"video-block_6dd53f31412dc3825e255e909325367f\">\n\t\t\t\t\t\t\t<div style=\"padding:56.25% 0 0 0;position:relative\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1056104906?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\" style=\"position:absolute;top:0;left:0;width:100%;height:100%\" title=\"AVI-SPL Truepoint Wealth Counsel Case Study\"><\/iframe><\/div>\n<p><\/p>\n\t\t\t\t    <\/div>\n\t\t\t\t<\/div>\n\t<\/section>\n\n\n\n<section class=\"content page-block\" role=\"region\">\n\t<div class=\"container\">\n\t\t<div class=\"body-content\">\n\t\t\t<h3>Action: Create collaboration spaces that are reliable and easy to use<\/h3>\n<p>At the project\u2019s earliest stage, Truepoint completed an internal assessment of the kind of technology it wanted and the likely use cases for its employees and clients. Truepoint Technology Specialist Brad Felix describes the former space as \u201ca jumble of different equipment\u201d spread over two floors. The new home would bring its staff and guests together on one level. When company leadership entrusted AVI-SPL to be the advisor, decision maker, and integrator, they expected guidance about the type of solutions that would realize Truepoint\u2019s goals.<\/p>\n<p>\u201cFor us, this whole project has been about reducing the friction between our clients and our advisors when they\u2019re connecting virtually,\u201d says Felix, who adds that AVI-SPL distinguished itself with a vision that aligned with Truepoint\u2019s: Simplify its rooms, create consistent experiences, and make it easy for clients and employees to collaborate in those spaces.<\/p>\n<p>\u201cOur challenge was to shape their collaboration spaces with technology that\u2019s easy to use and reliable,\u201d says AVI-SPL Account Manager Steven Mason. \u201cWe had to first determine the UC platform that would be used to make calls and drive collaboration in the conference rooms.\u201d<\/p>\n<p>Truepoint already had experience with Microsoft Teams and Zoom software tools at the desktop level. For the new headquarters, AVI-SPL and Truepoint agreed that Zoom would be the best UC platform to create meeting experiences across a variety of rooms that differ in size and intent: living-room-style areas (for relaxed conversations), traditional conference rooms, and client meeting spaces.<\/p>\n<p>Upon the decision to go with Zoom, there was a lot of excitement about the options for designing Zoom Rooms to meet Truepoint\u2019s needs. Because of its all-in-one capabilities, Poly Trio was selected by both teams as the centerpiece of most spaces, the solution that would be used to launch the Zoom Rooms.<\/p>\n<p>\u201cThe Trio conference phone combines a lot of the different features we were seeking,\u201d says Felix, noting the clean, intuitive touch interface and the attractive capabilities of its speaker, mic, and control functions.<\/p>\n<p>Complementing these solutions are reliable Samsung displays, which show video conferencing participants and visual media.<br \/>\nTo meet the unique needs of different spaces, AVI-SPL recommended a combination of Poly Studio and Crestron Flex soundbars. Poly Studio was implemented in the living-room-style areas, while Crestron Flex took its place in the more traditional, though highly flexible, conferencing spaces.<\/p>\n<p>Collectively, the solutions deliver an experience that supports Truepoint\u2019s mission to meet each client\u2019s unique goals through integrated teams of specialists working on their behalf.<\/p>\n<p>\u201cWe\u2019re a young, innovative firm that doesn\u2019t look like the rest of the industry,\u201d says Condon. \u201cThe design of the space really reflects our culture and personal relationship with our clients.\u201d<\/p>\n<p>While the project\u2019s six-month timeframe would be a challenge to all involved, AVI-SPL helped Truepoint make its deadline and with the results it expected.<\/p>\n<p>\u201cWhat impressed me the most about AVI-SPL was how calm and collected they were,\u201d says Felix. \u201cIf there was an issue, they would troubleshoot it on the fly and make modifications. Overall it was just a great experience.\u201d<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"testimonial-carousel page-block\" role=\"region\">\n\t<div class=\"container\">\n                    <div class=\"testimonial-carousel__slider swiper\">\n            \t<div class=\"swiper-wrapper\">\n\t                \t                    <div class=\"swiper-slide quote-slide\">\n\n\t                       <p class=\"quote-slide__quote\">\u201cOur clients and guests have been blown away,\u201d says Condon. \u201cThis is not what they typically expect from a financial advisory firm. This looks more like what they would want their home to look like: It\u2019s fresh, it\u2019s colorful, it\u2019s relaxed.\u201d<\/p>\n\t                       <div class=\"quote-slide__footer\">\n\t                       \t\t<p class=\"quote-slide__footer__name\">Steve Condon<\/p>\t                       \t\t<p class=\"quote-slide__footer__bio\">President, Truepoint<\/p>\t                       <\/div>\n\n\t                    <\/div>\n\t                \t            <\/div>\n            <\/div>\n\n\n            <div class=\"base-slider__footer\">\n                <div class=\"swiper-buttons swiper-buttons--w\">\n                    <button class=\"swiper-button-prev\" aria-label=\"Previous Slide\"><\/button>\n                    <button class=\"swiper-button-next\" aria-label=\"Next Slide\"><\/button>\n                <\/div>\n\n                <div class=\"swiper-pagination swiper-pagination--w\"><\/div>\n            <\/div>\n        \t<\/div>\n<\/section>\n\n\n\n<section class=\"content page-block\" role=\"region\">\n\t<div class=\"container\">\n\t\t<div class=\"body-content\">\n\t\t\t<h3>Impact: New energy in a new office<\/h3>\n<p>Felix says the company has seen a \u201chuge productivity boost\u201d since Truepoint moved into its new home. The combination of solutions and environment have created an experience that encourages team members to be forward-thinking and innovative, and to embody Truepoint values, like giving its clients personalized attention. The new collaboration tools are supporting that culture.<\/p>\n<p>\u201cOur clients and guests have been blown away,\u201d says Condon. \u201cThis is not what they typically expect from a financial advisory firm. This looks more like what they would want their home to look like: It\u2019s fresh, it\u2019s colorful, it\u2019s relaxed.\u201d<\/p>\n<p>Employee reaction has been similarly positive.<\/p>\n<p>\u201cNot only is there excitement about everyone being back on one floor, but the workspaces themselves have been welcomed by the team,\u201d says Condon.<\/p>\n<p>Before the move, staff struggled with finding rooms for meetings. Using the Crestron scheduling panels, they now quickly scan the office to see which rooms are available and then book their Zoom meetings.<\/p>\n<p>\u201cCrestron scheduling panels are a true plug-and-play solution when paired with the Zoom Rooms calendar,\u201d says Mason. \u201cAnd Zoom Rooms has been very easy to use \u2013 it just works.\u201d<\/p>\n<p>Within Truepoint\u2019s collaboration spaces, its standardized solutions blend to facilitate seamless interaction with guests regardless of where they are located. They empower employees to easily video conference with clients so they can share advice, documents and presentations. And that ability has invigorated a team already dedicated to its company mission.<\/p>\n<p>\u201cMy favorite part of the new office is the energy it\u2019s created and seeing people enjoy the environment,\u201d says Condon. \u201cIt\u2019s made our daily lives easier.\u201d<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"featured_media":4054,"template":"","class_list":["post-4053","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Truepoint Connects Customers and Staff | Meeting Technology Case Study<\/title>\n<meta name=\"description\" content=\"Truepoint financial firm engaged AVI-SPL to build video meeting spaces. 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